HIVEMIND
concept image by WeCare & studio CLAUD

HIVEMIND

Our first collaboration with studio CLAUD was the Urban Meal Mines competition in London. We really enjoyed developing a new digital & actual concept for urban farming. In this design collaborative city farming meets a framework for serious gaming. Players get the opportunity to practice farming, harvest rewards and grow as urban farmers. Depending on interest, input and position the trajectory of the player develops freely. Every player plays a different game! On the South bank the Hivemind game exists of a field build up by about 1000 hexagonal areas of 100m². Players start with plots and can expand in support of their progression as urban farmers. Urban farming should become an unpredictable and exciting learning opportunity to relate to our times. The path is up to the player. We on the other hand have designed the framework to arouse a curiosity for farming and provide the curation necessary for the players to grow in a collaborative environment.

The framework consists of public amenities and institutions that relate to the context and notably a supportive toolbox of elements. Furthermore an online support system of active monitoring with a personalized feedback system, social networking portal and market place, virtually frames the responsive contemporary farming environment.

Applying the concept in another city replenishes the pool of curious players and the shape of the game. This affords further depth into the gameplay for both players and designers. For example if the HIVEMIND would move outside the maritime climate of Great-Britain the toolbox provided should adjust to the requirements of the plants propagated in that climate in the condition of the seasons found there. With HIVEMIND, the knowledge on farming would be able to harvest on the different conditions engaged with by the creative and intelligent minds of the city.