Memorable shopping experience

How a day of shopping looks is about to fundamentally change. Due to online purchases, more and more brands are choosing a new approach. Shopping in the city needs to become more of an experience. Positive experiences gained in the city are taken home, where the actual purchases are made.

This new shopping experience requires an unforgettable store visit. In Rotterdam, we developed this renovation project to meet that need. With a few minimal interventions, several routes are added to the existing building. These routes play with the shape of the building, creating dynamic spaces. This results in interesting sightlines, viewpoints, and cozy nooks to retreat to. This makes shopping much more playful and enjoyable!