Exposure is important for startups and this is the prime location to grab peoples attention. When this interior causes creativity it builds friendships and creates vibrance in the city.
It should be possible to shape your own work environment. In this space you can do that, as long as it is not permanent. The space comes with some pre-made elements, but these are just a starting point. Creative people should be able to make it their own even if it is only for one day!