Instead of looking at pizza as globalized junk food we are introducing pizza as a sustainable, local and healthy food option.
We propose that every town celebrates its uniqueness with its own products that would find their way on top of the pizza dough. Local farmers would provide fresh fruits vegetables, cheeses and herbs to be displayed in the pizzeria. Customer can then creatively put together their own pizzas or choose from the local variety.
This means that Pizzalloko has the potential to become a worldwide franchise however a pizza in two different shops will never be the same. So even though you are regular in Pizzalloko Rome, you will be well surprised in a Pizzalloko New Delhi.